the brief:

Create a new, iconic, low cost, innovative and easily identified SignatureGlass.

the strategy:

Own the shape of the ‘Can’ in the same way Coca Cola owns the shape of the bottle.

the solution:

The ‘Can’ shape is ubiquitous and iconic. It is generic packaging for beverages, but no one actually “owns” the the shape of the Can. Create an embossed, Coke ‘Can’ shaped SignatureGlass produced in various colours and sizes.