the brief:

Maximize the lifespan, efficiency and effectiveness of our event marketing investments.

the strategy:

Use the Event trademarks (Logos, Emblems, Mascots) on SignatureGlasses to create a memento that fans want to keep and take home.

the solution:

One SignatureGlass. Multiple ‘Bands’.

Coke and McDonald’s are both sponsors of the main international sport events (The Olympics, World Cup football, the European Football Championship etc). Use different silicone bands for each event and maximize the efficiency and effectiveness of the SignatureGlass mold.