the brief:

Build on the craft beer trend to create a ‘bar friendly’ beer glass that amplifies the flavors of IPA (India Pale Ale).

the strategy:

Think wine.

Use our experience in wine glass shaping to maximise aroma.

the solution:

A stackable glass, concaved at the rim, so allowing the beer to slide to the back of the tongue, where the bitter flavor profile is heightened and allow for better aroma release.