the brief:

Create the most expensive beer glass in the world.

the strategy:

Price the limited edition SignatureGlasses at $500 per piece at retail.

the solution:

Use the classic Stella Artois chalice shape, produce in the finest crystalline, and hand glue 300 Swarovski crystals, finished with platinum logo and rim and packaged in a chic leather box.

Launch to the top selected journalists at prestigious bar in NY.