Scientific Proof that SignatureGlass delivers the Perfect Serve. 

Pasabahce commissioned leading global market research specialists Ipsos, together with applied neuroscience company Neurons Inc., to conduct neurological research seeking to establish if and to what degree there is a conscious as well as unconscious improvement in user experience when consuming a beverage using a SignatureGlass.

The results were conclusive.

When Coca Cola is consumed in a Coca Cola SignatureGlass (as tested against a generic glass or branded generic glass), the emotional engagement, functional appeal, visual appeal, appeal to own and willingness to pay all rank highest.

This provides concrete scientific proof of the positive unconscious and conscious effect of SignatureGlasses on taste and consumer experience.

Simply put... SignatureGlass delivers the Perfect Serve.